Amalfi Coast 5 Ways: Which Italian town is right for you?
The Amalfi Coast might look like one long, sun-drenched paradise — but choosing where to stay along this iconic stretch of Italy can completely change the kind of trip you have. From upscale beach towns to serene hillside escapes, each destination along the coast offers its own flavor of la dolce vita.
I’m breaking down the Amalfi Coast five ways — so you can find the perfect town for your travel goals, budget and pace.
What’s the Best Town on the Amalfi Coast?
Here’s the truth: there’s no single “best” town on the Amalfi Coast, but there is a best fit for your travel needs.
Whether you're looking for an escape for two, a cultural immersion or photo-worthy backdrops to sip a spritz, here’s how my top five Amalfi Coast towns stack up, and how to choose between them.
1. Positano: Where Luxury Meets the Water
If you’ve seen a single photo of the Amalfi Coast, there’s a good chance it was Positano. It’s known for its colorful cliffside buildings, chic beach clubs and fashion-forward guests, and is considered the Amalfi Coast’s golden child.
Who It’s For:
Honeymooners
Luxury travelers
Instagram enthusiasts
Highlights:
Stunning views from everywhere
Boutique shopping and upscale dining
Ferry access to Capri, Amalfi and Sorrento
Keep in Mind:
It’s very vertical — expect lots of stairs. I’m sure you’ve gathered that Positano tends to be more expensive than other towns, especially during peak travel season.
Pro Tip:
If you're looking for that picture-perfect Amalfi moment and don’t mind the price tag (or the hike), Positano delivers in spades.
2. Amalfi: History meets Coastal Charm
Amalfi is the namesake of the coast and was once a powerful maritime republic. These days, it’s a mix of charm, history and lively piazzas. It’s slightly more grounded than Positano but still packed with beauty and energy.
Who It’s For:
First-timers
History lovers
Families
Highlights:
Impressive cathedral in the main square
Central location for day trips
Flat, walkable layout compared to other towns
Keep in Mind:
Amalfi gets cruise ship crowds during the day, but evenings are quieter and (in my opinion) magical.
Pro Tip:
Stay here if you want easy transportation options, access to tours and a blend of local culture and tourist-friendly amenities.
3. Ravello: Quiet Luxury with a View
Perched high above the coast, Ravello trades beach access for cultural depth and sweeping vistas. With its historic villas, manicured gardens and music festivals, Ravello is where you go to exhale.
Who It’s For:
Artists and romantics
Cultural travelers
Those seeking peace and quiet
Highlights:
Villa Cimbrone and Villa Rufolo gardens
World-renowned classical concerts
Panoramic views without the crowds
Keep in Mind:
Ravello is not on the water, so beach time requires a little travel.
Pro Tip:
Perfect for travelers who want slower mornings, luxurious accommodations and fewer crowds. Ideal as a retreat or part of a split stay.
4. Praiano: Low-Key and Underrated
Just a short drive from Positano, Praiano offers a more peaceful, authentic take on Amalfi Coast life. Think fewer tourists, more locals and beauuuutiful sunsets without the shoulder-to-shoulder beach clubs.
Who It’s For:
Couples
Return visitors
Travelers craving calm
Highlights:
Stunning sunsets over Capri
Quaint restaurants and quiet coves
A more local vibe without losing the coastal attraction
Keep in Mind:
Transportation can be trickier because it doesn’t have a ferry terminal like Amalfi or Positano.
Pro Tip:
If you want to feel like you live on the Amalfi Coast, not just vacation there, Praiano might be your spot.
5. Sorrento: Convenient and Budget-Friendly
Okay, technically Sorrento isn’t on the Amalfi Coast, but hear me out. It’s the perfect jumping-off point for exploring the coast and offers easy access to Capri, Pompeii and Naples. Plus, it’s often more affordable and less logistically complicated.
Who It’s For:
Budget-conscious travelers
Itinerary jugglers (like I mentioned: Capri + Amalfi + Pompeii)
Families and first-timers
Highlights:
Flatter, more accessible layout
More hotel options at lower price points
Great transport links (ferries, trains, buses)
Keep in Mind:
Sorrento lacks the dramatic cliffs of Amalfi and Positano, but makes up for it in convenience and charm.
Pro Tip:
If you’re overwhelmed by the logistics of getting around or want to keep costs down, Sorrento is an excellent spot.
How to Choose the Right Amalfi Coast Town
Before you decide, ask yourself a few key questions:
What’s my top travel priority?
Relaxation → Ravello or Praiano
Beach time → Positano or Amalfi
Culture & history → Amalfi or Ravello
Convenience → Sorrento
What’s my budget?
Luxury → Positano, Ravello
Moderate → Amalfi, Praiano
Budget-friendly → Sorrento
Do I have mobility considerations?
Many Amalfi Coast towns are built into steep hillsides with lots of stairs. Amalfi and Sorrento are flatter and more accessible.
Do I want quiet or lively?
For energy and people-watching, go Positano or Amalfi. For tranquility, choose Ravello or Praiano.
Final Thoughts: the Amalfi Coast, Your Way
The Amalfi Coast isn’t just one destination, it’s a blend of unique worlds, each with its own rhythm and beauty. Whether you're sipping limoncello on a balcony in Ravello or climbing your 500th stair in Positano, your experience will be shaped by where you choose to stay and explore.
Need help finding the right town and the right hotel for your dream Amalfi trip? That’s what I’m here for.
As a luxury travel and honeymoon advisor, I help you sort through the options, avoid the tourist traps and make the most of your time on this unforgettable coastline.
Let’s find your perfect Amalfi vacation.